Modern day businesses use LED poster displays to showcase their products in a more advanced way. They are mostly used in subways, supermarkets, and other areas with crowded footfall. Illumination of text and images on posters with LED technology greatly enhances their visibility. Depending on the features of the poster display, it may be dynamic capable of scrolling through several images or videos, or static simply showing one poster at a time. Other capabilities of dynamic displays include person detection and automatic brightness adjustment depending on the audience. They can also be set up in various sizes and styles as mounted wall units or freestanding. By seamlessly capturing the attention of potential customers, LED poster displays serve as an effective marketing tool.